Adobe’s recent Creators’ Toolkit Report highlights the transformative impact of generative AI on India’s creator economy, with 97% of over 16,000 surveyed creators noting positive changes. Adoption rates are among the highest globally, with most creators integrating AI tools into their daily workflows for editing, content enhancement, and idea generation across various media formats. However, trust and transparency remain significant concerns; many creators worry about unauthorized use of their work for AI training, as well as issues with costs and inconsistent outputs. Despite these challenges, there is growing interest in agentic AI systems that automate tasks and adapt to creators’ styles. Additionally, mobile devices are becoming increasingly vital, with expectations for greater phone-generated content. For those seeking to delve deeper into AI, technology, and digital diplomacy, resources like our Diplo chatbot are available to help.
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