Explore Innovid’s latest feature updates in the July edition of Feature Beat, focusing on AI advancements that enhance advertising efficiency and effectiveness. Key improvements include:
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Smarter Creative Labeling: The new Auto Classification feature automates asset tagging through advanced image recognition, streamlining data into the Insights Dashboard for real-time, actionable intelligence.
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Effortless Format Adaptation: Innovid’s Smart Framing capabilities adapt background images for various ad formats seamlessly, while the Background Image Generation feature allows bulk editing for consistent branding.
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Real-Time Optimization: The Auto Optimization feature employs neural-net algorithms to deliver top-performing creative in real time, enhancing ad performance without manual input.
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Rapid Personalization: The Version Generation tool enables quick creation of tailored content through AI-generated copy and imagery. Text-to-Speech functionality accelerates video production, allowing for easy regional adaptations.
Anthony Yam emphasizes that these tools enhance creativity by automating tedious tasks and providing actionable insights, giving marketers the freedom to innovate.
