Insight Enterprises has collaborated with Microsoft, HCLTech, and Skewer to enhance the Cricket Australia Live App by integrating AI-driven insights. The updated app features agentic AI technology that provides “instant, editorial-quality insights” on player and team milestones. Users can interact with follow-up questions generated by OpenAI’s GPT-5, hosted on Microsoft’s Azure AI Foundry. Leveraging over a century of match data, the app connects current games with historical statistics, enriching user engagement. Kieran McMillan, Cricket Australia’s head of customer experience, stated that this innovation merges real-time AI insights with interactive features, offering unprecedented personalization in sports technology. Mike Morgan, Insight Asia Pacific’s senior vice president, emphasized that the update combines advanced AI, cloud technology, and a dedication to sports, creating a more enriching and interactive experience for fans. This partnership sets a new industry benchmark for fan engagement in cricket.
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