Meta is set to utilize users’ interactions with its in-app AI features for targeted content recommendations and advertisements starting December 16, 2025. Despite concerns over end-to-end encryption and user privacy, Meta will actively analyze conversations on platforms like WhatsApp, Instagram, and Facebook to enhance personalized advertising experiences. This controversial move raises alarms for privacy advocates, as users cannot opt out of data collection. However, users can manage preferences via tools like Ad Preferences and feed controls, allowing certain advertisers to be blocked. Meta claims these changes will ensure users see content relevant to their interests. Users will be informed of this policy shift through in-app notifications and emails beginning October 7, 2025. As this rollout progresses, it’s crucial for users to be aware of the information they share with Meta AI and its potential implications for their privacy and data security.
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