In 2025, the Royal Challengers Bangalore triumphed in the IPL, while Google’s AI platform, Gemini, secured a substantial multi-year sponsorship deal with the league. Worth INR 270 Crore ($29.7 million annually), this agreement ranks among the top sponsorships, alongside firms like My11Circle and Angel One. While under Tata’s $60 million naming rights, Gemini’s branding will feature prominently at IPL events—enhancing visibility through pitches and media backdrops. This move underscores India’s importance in the tech sponsorship landscape, especially as firms like ChatGPT also enter the arena with a deal for the WPL, albeit at a lower INR 16 crore ($1.76 million) for two years. Deloitte’s recent findings highlight India leading in AI adoption, particularly among youth. The deal also reflects the BCCI’s shift in sponsorship strategy, following the detrimental impact of a 2025 ban on real money gaming, leading to the loss of key partnerships.
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