OpenAI is exploring the potential introduction of ads in ChatGPT, though CEO Sam Altman indicates that this initiative is not imminent. As running AI models incurs significant costs and given ChatGPT’s large free user base, the search for alternative revenue streams, including ads, has gained traction. Despite discussing ads, Altman has emphasized prioritizing ChatGPT’s core experience and product quality over immediate advertisement implementation. Reports suggest that ads, if introduced, may appear as “sponsored suggestions” during commercial-intent queries, rather than traditional banners. This approach raises trust issues, as users may struggle to differentiate between genuine recommendations and paid placements. Altman has criticized ad models that mislead users and warned against privacy concerns related to data collection. Ultimately, while groundwork for ads is being laid, the immediate focus remains on enhancing ChatGPT’s functionality, with a potential future for an ad-supported layer targeting free users.
Source link
