AI shopping agents are revolutionizing the buying experience by streamlining order placements and helping consumers find better deals. Recently, OpenAI’s ChatGPT Atlas was launched, allowing AI agents to perform shopping tasks like placing orders, which can save time and funds. A ZDNET editor successfully used it for same-day delivery and even snagged discounted tickets. A Mastercard report shows that 42% of holiday shoppers are utilizing AI tools for gift buying, especially among younger generations. However, there are concerns regarding security and potential risks, as these tools may obscure important details like loyalty benefits. Experts suggest balancing the use of AI with personal oversight, as automated systems can sometimes lack visibility into unique retailer offerings. Additionally, AI could affect retailer traffic by summarizing data for consumers, potentially leading to fewer page views on shopping sites. Overall, while AI offers convenience and savings, consumers should remain cautious of associated risks.
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