Navigating the llms.txt Debate: Insights & Findings
The llms.txt file has emerged as a divisive topic in web optimization, drawing both support and skepticism from SEO experts. Recent studies reveal mixed results regarding its effectiveness in boosting AI traffic. Here’s what we learned:
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Adoption Overview:
Google’s brief flirtation with llms.txt was overshadowed by its quick removal, raising questions about its actual utility. -
Traffic Insights:
- Two out of ten sites reported AI traffic increases of 12.5% and 25%.
- However, these gains were due to new, functional content and not the llms.txt implementation.
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What Works:
- Creating functional assets (like downloadable templates).
- Structuring content for data extraction.
- Fixing technical SEO issues.
- Earning media coverage for external validation.
Conclusion
While llms.txt offers potential, it should be treated as supportive infrastructure rather than a primary growth tactic. Let’s focus on proven strategies that drive real engagement and traffic.
What’s your take on llms.txt? Share your thoughts and experiences!
