Apple is nearing a pivotal agreement with Google to license the advanced 1.2 trillion-parameter Gemini AI model for approximately $1 billion annually, aimed at enhancing Siri’s capabilities by spring 2026. This collaboration is a strategic interim measure as Apple continues its development of in-house AI systems. The Gemini model significantly surpasses Apple’s existing technology, addressing Siri’s historical shortcomings compared to competitors like Amazon’s Alexa and Google Assistant, particularly in complex task handling and third-party app integration.
Despite the lack of public commentary from either company, the partnership focuses on utilizing Gemini’s AI functionality to boost Siri, without compromising Apple’s control over its search system. Apple had considered several models, including OpenAI’s ChatGPT and Anthropic’s Claude, before selecting Gemini. To expedite progress, Apple has reorganized its leadership under CEO Tim Cook, signaling urgency in keeping pace with the rapidly evolving AI landscape.
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