OpenAI’s ChatGPT has launched its first-ever brand campaign, opting for relatable short films over high-tech aesthetics. The campaign showcases real-life scenarios where ChatGPT enhances daily activities, such as cooking and fitness, presented like cinematic closing scenes with credits in prompt-and-answer format. Created in collaboration with Isle of Any and shot on 35mm film by Miles Jay, the films emphasize emotional resonance. Each spot features unique characters and stories, highlighting the collaborative magic of ChatGPT in everyday moments. This campaign aims to create an emotional connection with audiences by showcasing how AI can enrich lives. Running across multiple platforms in the US, UK, and Ireland, the campaign includes placements during NFL Primetime and on prominent outdoor sites. With a focus on authentic storytelling, OpenAI emphasizes the “everyday magic” of ChatGPT, reinforcing its role in enhancing personal success and creativity as AI adoption increases globally.
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