Jack in the Box has unveiled an innovative AI-driven game, “DealQuest: Revenge of the Munchies,” within its app, providing players with a unique, choose-your-own-adventure experience. This game immerses players in an apocalyptic storyline alongside the brand’s mascot, Jack, battling “AI Munchie Meals.” Each decision branches the narrative, enhancing repeat playability. Players unlock seasonal “Monster Munchie Meals” and exclusive deals direct from the app, appealing to budget-conscious consumers.
This initiative reflects Jack in the Box’s strategy to merge gaming with marketing, creating memorable brand interactions beyond regular menu promotions. Recent campaigns include a Fortnite map and a Twitch livestream featuring T-Pain. Ryan Ostrom, the brand’s chief digital officer, emphasizes a digital ecosystem where delectable food and exciting deals converge. As players advance, they gain increasingly valuable rewards, including potential sweepstakes entries for gaming prizes. The game, developed with TBWA\Chiat\Day LA, runs through October, targeting gaming enthusiasts across social and mobile platforms.
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