Chinese filmmaker Jia Zhangke is embracing artificial intelligence (AI) in his creative process, driven by curiosity rather than apprehension. Renowned for his award-winning films like Still Life and A Touch of Sin, Jia has produced two AI shorts and recently shared insights at a masterclass in Hong Kong. He advocates a measured approach to new technologies, emphasizing understanding over impulsive reactions.
In contrast to Hollywood’s cautious stance, China champions AI as part of its 15th Five Year Plan, with events like Filmart showcasing its potential. Jia acknowledges the dual nature of technology—its benefits and challenges—and highlights legislative needs for a balanced approach. He reflects on how social media influenced his filmmaking style, particularly in A Touch of Sin, reshaping the narrative structure by drawing from the intensity of online information. Ultimately, Jia views cinema as an evolving art form deeply entwined with contemporary life and culture.
