Published on November 29, 2025, a forum highlighted Africa’s cultural and economic sectors, focusing on the transformative roles of artificial intelligence (AI) and virtual reality (VR) in enhancing tourism. By personalizing travel experiences, AI tailors itineraries to individual preferences, while VR allows potential tourists to explore destinations interactively. This synergy is particularly beneficial for Kenya, where vibrant music, film, and fashion sectors drive tourism, bolstered by the African Continental Free Trade Area (AfCFTA) Trade in Services protocol. This protocol opens access to a 1.3 billion-person market, enabling Kenyan creatives to scale their work regionally, promoting cross-border collaborations. Moreover, strengthening local streaming platforms can retain financial value within Africa. The integration of creative industries with tourism is essential for economic growth, enhancing Kenya’s appeal as a cultural and travel destination. Embracing digital tools, Kenya’s young creatives are poised to thrive, fostering a promising future for the nation’s tourism and creative sectors.
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