OpenAI’s ChatGPT reportedly utilizes Google search results via the web-scraping startup SerpApi, particularly for current events like news and sports. This information emerged from a report by The Information, highlighting that OpenAI was listed as a SerpApi customer until a recent removal. Interestingly, Perplexity, another AI tool, also employs this data source. The investigation by Ahrefs revealed that 83.39% of the outcomes generated by ChatGPT do not appear in Google searches for the same queries. However, direct instances where ChatGPT’s responses align with Google results have been noted. This raises pertinent SEO considerations as AI tools increasingly leverage external data sources. With the digital landscape evolving, understanding these relationships between AI outputs and traditional search results is crucial for optimizing online content and strategies. Continuous monitoring and adaptation to these trends will benefit SEO professionals and content creators alike.
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