AI is revolutionizing restaurant and hotel operations, offering efficiency through automation. However, successful implementation hinges on quality data management. Paul Sarlas emphasizes that fragmented data prevents AI from delivering benefits. Hotels like Castle Hotel are restructuring their tech stacks to facilitate AI integration with platforms like Access Evo, enhancing efficiency. Nestor Stay illustrates the importance of organized data, utilizing AI chatbots to streamline communication across various platforms.
Operators should start small, focusing on specific areas like finance or customer service. AI can automate tasks traditionally done by staff, as shown by citizenM and the Queen at Chester, which employs chatbots for guest interactions and marketing upsells. Trust in AI is critical, requiring oversight as its capabilities improve. The rise of agentic AI introduces autonomous systems that enhance productivity by automating revenue management and workflow. Hospitality businesses must build AI capabilities gradually while ensuring data integrity to maximize benefits. For more insights, join upcoming webinars on AI in hospitality.
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