Line Plus, a subsidiary of Line Corporation, has launched ActEngine AI, an innovative artificial intelligence platform aimed at automating customer support and sales operations in the rapidly expanding enterprise AI market in Asia. Unlike traditional query-based chatbots, ActEngine AI employs execution-based agents that can efficiently handle tasks such as customer service, complaint resolution, and sales proposals. The platform offers a unified interface for companies to manage AI agents, enhancing customer engagement and marketing efforts.
In Thailand, a customer service agent has been implemented by Line Man Wongnai, effectively managing 360,000 inquiries annually and achieving a 60% reduction in response time and a 16% increase in accuracy compared to human agents. Additionally, the sales-focused AI analyzes customer behavior to create personalized promotions, providing 24/7 support to small businesses. Line Plus plans to extend ActEngine AI into finance and retail, and is also developing voice-based AI solutions to further enhance customer interaction.
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