Huntington-based real estate agent Joseph LaViola is utilizing AI technology to enhance property marketing, including altering images of homes with green walls to show white ones. According to the National Association of Realtors’ 2025 Technology Survey, 20% of agents regularly use AI, primarily for creating listing descriptions and marketing content. LaViola effectively employs AI platforms like ChatGPT to generate Instagram captions, MLS descriptions, and even formal offer letters, streamlining his workflow. Fellow agent Dennis Saglam lauded the efficiency AI brings, particularly through his platform Listingcopy.ai, which helps agents improve their copywriting for listings. This tech-savvy approach among real estate professionals not only saves time but enhances the quality of marketing materials, making AI a game changer in the industry. With the rising trend of AI adoption, agents are significantly transforming how they operate their businesses, focusing on efficiency and precision in the competitive real estate market.
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