L’Oréal Paris is enhancing its beauty-tech leadership with the upcoming launch of its generative AI tool, Beauty Genius, via a strategic partnership with WhatsApp in early 2026. This innovative tool provides personalized beauty regimen recommendations and ingredient insights, enabling users to interact in a conversational manner, akin to chatting with a friend. Beauty Genius has already engaged in over 480,000 discussions since its beta launch, addressing a range of topics from cosmetics to skincare. With a portfolio of over 750 products, L’Oréal aims to fill knowledge gaps typically found in mass-market beauty channels by offering expert, accessible advice. The brand is positioning itself as a trusted authority amidst the evolving digital landscape, where TikTok and AI tools are populating search queries. L’Oréal’s commitment to consumer-centric solutions highlights its goal of demystifying beauty choices and improving sales through informed interactions, ultimately enhancing the customer experience.
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