Lotte Wellfood has made a groundbreaking move in Korea by launching a dedicated app integrated with its online mall within OpenAI’s ChatGPT, marking its entry into AI commerce. Announced on the 15th, this innovative app allows users to browse and purchase Lotte Wellfood products seamlessly within the ChatGPT interface. Customers can easily access product recommendations, promotions, and direct purchase links without navigating away from the chat. To use the app, users simply select ‘Apps’ from the ChatGPT menu, connect to Lotte Wellfood, and type ‘@LotteWellfood’ for personalized suggestions. For example, they can request “popular snacks” or “beverages for infants,” receiving tailored recommendations. This service is designed to adapt to the evolving AI commerce landscape, emphasizing conversational product discovery over traditional keyword searches. Lotte Wellfood aims to enhance brand experiences through AI, promising a hyper-personalized shopping approach aligned with user preferences.
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