Mark Cuban is embracing the AI video trend with enthusiasm, promoting his “Cameos” on OpenAI’s video-generation platform, Sora. The billionaire investor recently shared on X and Bluesky that users can create videos using his likeness, encouraging followers to engage with the platform. Expressing that this venture is purely for “fun,” Cuban shared an invite code (MCUBAN) for access. Sora 2 is rapidly gaining attention, celebrated for its ability to produce entertaining yet lifelike videos, igniting creative content and viral clips. This innovative app has generated buzz, leading to an increase in demand reflected in invite codes being resold online. With features that allow public figures and users to license their likenesses, it raises questions about copyright and control over digital personas. OpenAI is responding to this rising trend by enhancing user rights and considering revenue-sharing models to ensure responsible usage of intellectual property within the platform.
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