Mattel has formed a groundbreaking partnership with OpenAI to integrate ChatGPT into its renowned toy brands, including Barbie and Hot Wheels. This collaboration marks OpenAI’s first deal with a toymaker, aiming to create AI-powered experiences for consumers and enhance business operations. OpenAI COO Brad Lightcap emphasized the benefits of AI for both Mattel’s products and its workforce. The initiative will enable Mattel to develop digital assistants and enrich games like UNO, while retaining full ownership of its intellectual property. The first AI-enhanced toy is expected to launch later this year. As Mattel expands into digital gaming, it plans to release its first self-published game next year. Meanwhile, OpenAI is evolving into physical products, recently acquiring a startup to advance hardware integrated with ChatGPT. With OpenAI currently valued at $300 billion and Mattel at $6.23 billion, this partnership highlights the intersection of technology and play.
Source link
