Maxon Digital Twin, showcased at CES 2026, aims to transform 3D models into marketing-ready assets with AI-generated backgrounds, ensuring fast, consistent visuals across various platforms, from billboards to digital ads. Despite its innovative features like auto-matched lighting and 100% product accuracy, the tool has faced backlash on social media, especially among the 3D artist community. Critics argue that Maxon’s focus on generative AI is misguided, questioning whether users desire such features. Many comments call for the company to reconsider its approach, emphasizing that its existing user base, primarily composed of freelancers and small studios, feels alienated by this shift towards marketing targets. While Maxon may be following Adobe’s lead in integrating generative AI, the response indicates a significant disconnect with artists who fear being sidelined in their creative industries. For more updates, follow Maxon on their social platforms.
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