The popularity of the Meta AI application has skyrocketed, reaching 2.7 million daily active users as of October 17, up from 775,000 just four weeks prior. Daily installations have surged from fewer than 200,000 to approximately 300,000. This remarkable growth is notable, especially considering that in late 2024, Meta AI had only 4,000 daily installs. While comparable search and advertising activities show no significant changes, it’s likely that promotions on Facebook or Instagram have played a role in this boost. A key driver of this surge is the recent introduction of the “Vibes” feature on September 25, which includes short AI-generated films, enhancing user engagement. This aligns with the current trend towards AI-generated video content, making the app more appealing and user-friendly. As Meta AI gains traction, its innovative features could redefine user interaction in the evolving landscape of AI applications.
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