Meta AI’s mobile app has experienced explosive growth, with daily active users skyrocketing from 775,000 to 2.7 million within a month of launching the “Vibes” video feed on September 25. This innovative feature, designed to compete with TikTok, has propelled app downloads to 300,000 per day, a significant increase from under 200,000. While data from Similarweb suggests a correlation between the Vibes launch and user growth, causation remains uncertain. Analysts highlight that retaining users and effective content moderation will be critical challenges moving forward. With competing platforms like ChatGPT and Grok facing slight declines, Meta AI is positioned as a leader in AI-driven mobile engagement, growing its user base by 15.6%. However, questions about long-term retention, session duration, and its ability to manage user-generated content underscore the challenges that could impact its sustained success in the fast-evolving AI landscape.
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