WhatsApp is enhancing its business capabilities with new features, including AI-powered tools that streamline operations and improve customer engagement. At the recent Conversations conference in Miami, Meta unveiled features such as centralized marketing campaigns and voice calling options designed to make WhatsApp a leading platform for business interactions. With over 200 million monthly users, WhatsApp Business is a crucial revenue stream for Meta, which is expanding its Ads Manager to unify campaign management across WhatsApp, Facebook, and Instagram. Upcoming advancements include the integration of AI-driven voice agents that assist in customer queries and support, enhancing real-time communication. Additionally, Meta is set to introduce product recommendations based on user interactions, positioning WhatsApp as a versatile tool that merges customer service with personalized shopping experiences. This shift aims to elevate the platform’s appeal, ensuring businesses can effectively engage their customers and drive growth through innovative technologies.
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