Meta is testing a standalone app called Vibes, which focuses on AI-generated short videos, moving it out of the broader Meta AI experience. Launched in September 2025, Vibes allows users to create and remix vertical clips using AI tools and browse a feed exclusively filled with synthetic content. This shift indicates Meta’s belief in the potential of AI video as a distinct genre. By developing Vibes as its own platform, Meta aims to enhance user experience with a dedicated focus on video creation and discovery, competing with emerging platforms like OpenAI’s Sora. The app could also explore monetization options such as freemium subscriptions for advanced features. Although currently in limited testing and without precise usage stats, early interest suggests that AI-generated media might play a significant role in future digital entertainment. Ultimately, how users respond to AI-driven content versus traditional videos remains to be seen.
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