Meta has launched AI-driven advertising tools to enhance festive season sales for Indian businesses. The updates include features focused on Reels, creator collaborations, and omnichannel campaigns, all aimed at optimizing ad performance in India’s growing e-commerce landscape. New language and regional filters will help advertisers connect with relevant creators, while features like Advantage+ catalogue ads and “intro cards” in carousels enhance ad creativity.
Meta is also expanding Reels ad options, allowing users to see additional brand info and catalogue product videos in carousel formats. Early tests indicate a 23% increase in conversions with optimized media placement. The introduction of Creative Insights in Ads Manager will help advertisers tackle creative fatigue by providing performance breakdowns and suggestions for improvement. Global efforts towards omnichannel advertising aim to link online and offline sales, potentially reducing cost-per-purchase by 15%. These innovative tools position Meta strongly ahead of the festive season.
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