Meta Platforms is set to launch premium subscription plans for Instagram, Facebook, and WhatsApp to enhance productivity and creativity for paying users. This initiative, confirmed by a TechCrunch report, will introduce access to advanced AI-powered tools, including general AI agents from Manus, which Meta acquired for $2 billion in December 2025. The subscriptions will feature enhancements like Meta’s Vibes tool, enabling users to create AI-generated videos, while keeping core services free. Distinct from the previously launched Meta Verified product, these plans focus on AI-driven productivity. Meta aims to monetize its AI investments and adapt to the competitive landscape, potentially transforming user interactions across its platforms. By gathering user feedback during the rollout, Meta plans to refine its offerings, promoting a shift from ad-driven models to premium AI services. This strategy reflects broader industry trends towards new monetization avenues, positioning Meta at the forefront of personalized digital experiences.
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