Meta is intensifying efforts to integrate AI usage among its employees, utilizing dashboards to track engagement and launching a gamified program called “Level Up” to incentivize adoption. While expectations vary by department, some employees are encouraged to experiment with AI tools, while others face specific usage targets. This trend mirrors broader Big Tech strategies, with companies like Google and Microsoft also monitoring AI productivity among their workforce. Meta aims for a 75% adoption rate in its Reality Labs division, up from current levels, promoting the use of AI for coding, brainstorming, and policy inquiries. CEO Mark Zuckerberg has emphasized AI’s role in enhancing day-to-day work, predicting that AI coding agents will significantly contribute to research and development by 2025. As companies seek to improve efficiency and cut costs, demand for software to monitor AI usage among employees has surged, highlighting the importance of AI in the future of work.
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