Alexandr Wang, Meta’s new Chief AI Officer, announced a strategic partnership with Midjourney on Friday to license its advanced “aesthetic technology.” Known for its AI image and video generation capabilities, Midjourney will enhance Meta’s products and models, positioning them favorably against competitors like Gemini and ChatGPT. Wang emphasized the collaboration’s potential to bring beauty to billions and praised Midjourney for its technical and aesthetic achievements. This partnership marks a significant step in Wang’s efforts to bolster Meta’s AI initiatives following its acquisition of Scale AI for $14.3 billion. As Meta restructures its AI operations, the partnership aims to improve the quality of its generative tools, which have recently lagged behind industry leaders. Despite facing legal challenges, including a lawsuit from Disney and Universal, Midjourney’s cutting-edge technology could help Meta overcome current limitations and achieve its ambitious AI goals.
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