Meta has unveiled a suite of AI-powered ad tools tailored for the festive shopping season in India, allowing brands to enhance sales through engaging short-form videos and trusted creators. This update focuses on leveraging Reels and partnerships to deepen customer engagement and drive conversions. Marketers can utilize the new “partnership intro card” in catalog ads, thereby increasing effectiveness with a 4% higher click-through rate. Additionally, new features for Reels ads on Facebook and Instagram will boost product discovery, with advertisers testing video content achieving a 7% increase in conversion rates.
Meta’s tools also emphasize creative diversification, enabling businesses to optimize their ad placements and enhance performance. The “Related media” feature assists advertisers in reaching untapped audiences, resulting in a 13% boost in conversion rates. Omnichannel ads will facilitate seamless shopping experiences, driving higher sales both online and in-store, while email sign-up offers promise increased customer engagement leading to significant growth in email submissions.
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