Microsoft is transforming Windows 11 into an AI-native platform, emphasizing artificial intelligence as a core component of its user experience. The company has notably integrated its Copilot AI assistant, aiming to make it competitive against other popular AI platforms such as ChatGPT, Perplexity AI, and DeepSeek. Recent updates reveal that Microsoft is prompting users to try Copilot when they access these competitors via Microsoft Edge. A pop-up near the address bar encourages users to explore Copilot, which opens a side panel for AI assistance. This strategy is reminiscent of previous efforts encouraging users to switch to Microsoft Edge or use Bing as their default search engine. By leveraging its substantial investments in AI, Microsoft is positioning Copilot as a formidable option in the crowded AI assistant market while enhancing Windows 11’s overall functionality. This move illustrates Microsoft’s commitment to integrating AI across its product ecosystem.
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