The blog highlights that agentic buying encompasses a comprehensive process beyond mere transactions, including discovery, selection, comparison, and negotiation, with AI and agents increasingly integrated into this framework. Notably, more focus has been placed on the sell side, where platforms like Amazon utilize AI to facilitate product discovery, while Salesforce’s Agentforce empowers agents to guide customers through decision-making. Despite this progress, caution is warranted; the buying side has yet to fully embrace agentic methods. However, AI and chatbots already enhance commerce significantly. Procurement teams, for instance, are likely using chat tools to streamline vendor selection and draft RFPs. On the consumer front, the trend of comparison shopping is exemplified by tools like Comet, which illustrate how AI can assist in making informed purchasing decisions. In summary, the integration of digital agents in both sell and buy processes marks an important evolution in the commerce landscape, though further development, particularly on the buy side, is anticipated.
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