The Middle East mobile app economy is significantly outpacing global growth, particularly in the GCC region, where app downloads rose by 2.6% year-over-year in Q2 2025, compared to just 0.5% globally. In-app purchases hit $700 million, showcasing a 20% increase, with the UAE leading at 26%. The adoption of artificial intelligence (AI) is transforming marketing strategies, enhancing user acquisition (UA) and retention efforts. A recent Bidease and Sensor Tower report revealed that 64% of marketers leverage AI for ad creation and optimization, driving creative velocity. With 56% of marketers increasing UA budgets and 67% boosting brand investments, the app economy is evolving rapidly. Seasonal shopping spikes, particularly around Ramadan and Black Friday, further highlight emerging trends. As competition intensifies, success will hinge on data-driven budget allocation and diversifying ad spend beyond major platforms, positioning businesses to thrive in 2026.
For more insights, explore the full 2025 Middle East App Growth Report.
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