Mindbody has collaborated with AI marketing platform Attentive to enhance personalized outreach for fitness, wellness, and beauty brands via SMS and email. This partnership integrates Attentive’s marketing tools directly into Mindbody’s platform, allowing users to manage all communications from one dashboard. Key features include automated campaigns triggered by client behaviors, enabling operators to engage lapsed clients and reward loyal ones efficiently. According to CEO Fritz Lanman, SMS and email rank as the most effective channels for member engagement, yet many brands struggle with consistent implementation. The integration empowers businesses of all sizes to utilize advanced analytics and marketing strategies, facilitating measurable growth. Early adopters, like The Tox, reported significant increases in client visits and revenue due to automated and targeted campaigns. The tools are available at no extra cost for Ultimate and Ultimate+ subscribers, further reinforcing Mindbody’s commitment to enhancing user experience through AI-driven solutions.
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