Unlocking GenAI Success Through Friction: Insights from MIT Research
A recent MIT study reveals a stark truth in the world of Generative AI (GenAI): 95% of pilots fail because they eliminate the critical resistance that fosters growth and innovation. Friction isn’t failure; it’s essential for ROI and adaptation.
Key Takeaways:
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The GenAI Divide:
- 95% rely on generic tools, stalling transformation.
- 5% design for friction, embedding GenAI into high-value workflows.
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The Role of Friction:
- It’s not about inefficiency; it’s about driving evolution and adaptation.
- Successful companies lean into challenges, using them as opportunities to learn.
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Shadow GenAI:
- Over 90% of employees use personal GenAI tools, creating unrecognized ROI.
The Friction Playbook:
- Measure absorption, not just adoption.
- Design for context retention—memory is key.
- Embrace the “verification tax” to build trust.
Embrace friction and drive your organization’s transformation! 🔗👇 Share your thoughts or experiences with GenAI in the comments!
