AI-powered shopping agents are set to revolutionize online retail, potentially adding $115 billion to the U.S. e-commerce market by 2030, according to Morgan Stanley. These advanced “agentic commerce” tools can personalize product recommendations, conduct price comparisons, and streamline orders, enhancing the shopping experience. Retailers like Amazon, Walmart, and Target are rapidly developing AI shopping assistants, with Amazon’s Rufus expected to generate over $700 million in operating profit this year. Additionally, personalized grocery shopping is highlighted as a key growth area, alongside personal care and apparel. Google has also upgraded its AI shopping capabilities, introducing an assistant to facilitate customer calls to local stores. With this digitization of consumer wallets, the landscape of online shopping is set to change significantly, influencing retailers and digital advertising landscapes alike. As businesses embrace these technologies, AI shopping assistants are becoming essential tools in the evolving e-commerce funnel.
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