Natasha Lyonne, renowned for her roles in Netflix’s “Russian Doll” and “Orange is the New Black,” is shaping the future of AI in Hollywood through her production company, Asteria Film Co. Launched in 2022, Asteria focuses on high-quality generative AI content while ensuring copyright compliance. Partnering with Moonvalley AI, Asteria created Marey—an AI video generation tool that exclusively uses open-license content or material with explicit permission, differentiating itself from models like OpenAI’s Sora 2 and Google’s Veo 3, which have raised copyright concerns.
At the Fortune Brainstorm AI conference, Lyonne emphasized the importance of respecting the contributions of cast and crew as AI technology evolves. While Asteria hasn’t yet utilized AI in full productions, it has experimented with small applications. Marey offers a subscription model starting at $14.99/month. Lyonne advocates for a human-centric approach to AI, stressing its potential to enhance lives rather than merely reduce costs, ensuring that technology serves humanity.
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