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Navigating Risks in AI Adoption, Advertising, and Copyright: Insights for a Changing Landscape (Video) – New Technologies

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In the latest episode of “A-I Didn’t Know That,” Bryan Sterba from Lowenstein Sandler addresses the challenges and opportunities AI presents, particularly for companies in regulated industries. He emphasizes the importance of implementing effective policies, training, and risk management strategies to utilize AI responsibly. Sterba highlights the potential risk surrounding data protection and copyright, along with the transformative impact of agentic AI browsers on the advertising landscape, where bypassing traditional web traffic threatens ad revenue models. Recent court decisions affirm that training AI on copyrighted materials can qualify as fair use, yet questions about the copyright implications of AI-generated outputs remain unresolved. This evolving legal framework poses challenges for businesses and necessitates a proactive approach to managing intellectual property rights, data security, and privacy. Organizations must navigate these legal landscapes while maximizing AI’s productivity benefits. For a comprehensive understanding, businesses are encouraged to explore the full discussions further.

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