In the rapidly evolving higher education sector, artificial intelligence (AI) solutions are becoming integral for college admissions and operations. During a recent National Association for College Admission Counseling conference, experts emphasized the importance of selecting AI tools that address specific problems rather than general solutions. Jasmine Solomon from NYU advised administrators to clearly define their use cases and consider existing resources before implementing AI. Key concerns include user privacy, ethical implications, and the environmental impact of AI. Institutions are urged to ensure transparency, as demonstrated by NYU’s chatbot, which clearly indicated its AI nature. The deployment process requires extensive testing and continuous evaluation, as AI technology evolves. Solomon recommends regular assessments to refine AI effectiveness and cautions against overreliance, stating, “AI is not a rotisserie. You don’t set it and forget it.” By addressing these considerations, colleges can effectively integrate AI while improving efficiency and student engagement.
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