Netflix has made headlines by incorporating artificial intelligence (AI) into its first TV show, “El Eternauta,” a groundbreaking move aimed at enhancing film quality while reducing production costs. Co-CEO Ted Sarandos highlighted the benefits of generative AI, explaining that the show’s visual effects were created 10 times faster than traditional methods, allowing for a more feasible budget for special effects. This innovation not only promises to elevate storytelling but also addresses industry concerns over job security amid fears of AI replacing human roles. In a recent report, Netflix announced impressive second-quarter earnings of $11 billion, reflecting a 16% year-on-year growth, bolstered by successful series like “Squid Game.” Furthermore, Netflix’s advertising business is projected to double in size this year, indicating a robust momentum in content and pricing strategies. Sarandos emphasized that AI tools are empowering creators, enhancing production capabilities and expanding storytelling possibilities.
Source link
