OpenAI’s recent launch of Sora ignited significant copyright concerns as users quickly shared copyright-infringing content, such as episodes of “South Park.” In response to backlash from rights holders, OpenAI tightened restrictions on prompts related to copyrighted material. This controversy highlights the complex interplay between generative AI and copyright law, especially as companies like Midjourney and Google face similar scrutiny. OpenAI aims to develop a control system allowing creators to dictate how characters can be used, alongside plans to establish a revenue-sharing model for creators when their content is used in Sora. However, technical and legal challenges complicate this process, particularly regarding tracking artistic influences. The launch raises questions about the normalization of copyright infringement and the viability of current copyright laws amid rapid technological advances. Critics also note the quality of Sora’s output, labeling it as “AI slop,” leading to concerns about its long-term impact and effectiveness in enhancing user experience.
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