OpenAI is set to launch a social media app that leverages generative AI to create a TikTok-like platform featuring solely AI-generated videos. Dubbed “Sora 2,” users can prompt the model to create content and verify their likeness to appear in generated videos. While this innovative approach may open new advertising avenues, it also raises questions about its gimmick-like quality.
In retail, Google is testing a chatbot feature called “Ask Stores,” allowing users to pose shopping questions directly to retailers like Poshmark. This approach aims to enhance user experience while informing Google’s AI models.
Meanwhile, Peloton is rebranding by incorporating AI for personalized workout experiences and aiming to upsell subscriptions and merchandise. Despite a significant drop in stock prices since 2021, Peloton’s potential moves into retail media could leverage its high-engagement user base for advertising opportunities.
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