OpenAI has launched ChatGPT Shopping Research, an advanced AI shopping assistant available on mobile and web, just ahead of Black Friday. Unlike earlier releases, this version uses a GPT-5 mini model to ask clarifying questions and conduct in-depth research across review sites and Reddit, aiming to enhance user experience. It builds personalized buyer’s guides quickly, leveraging memory from past interactions. Demonstrations revealed mixed results: the model provided specific recommendations, although some suggestions fell short of expectations. Currently, OpenAI isn’t monetizing this feature, avoiding affiliate revenue, and focuses on text-based interactions without instant checkout. The assistant prioritizes high-quality sources, not sharing data with retailers and steering clear of spammy content. This launch comes amid OpenAI’s pursuit of profitability, facing competitive pressures and significant investment in infrastructure. With 800 million users, OpenAI aims to grow substantially, despite reporting notable financial losses.
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