OpenAI and Google have recently reduced the accessibility of their AI tools for free users amid rising demand and GPU costs. OpenAI’s Sora, a leading AI video generator, now limits free users to just six video generations daily. Similarly, Google downgraded its Gemini 3 Pro, which initially allowed five prompts a day, and cut its Nano Banana Pro image generation capability to just two images daily. These changes reflect the increasing compute costs associated with video and image generation, prompting both companies to enforce strict limitations. Users on paid plans like ChatGPT Plus or Gemini Pro continue to enjoy unchanged usage limits. As demand surges and GPUs overheat, industry experts anticipate further shifts steering users toward paid subscriptions. This trend suggests the AI market is maturing, signaling an end to the era of generous free access to top-tier models. Follow TechRadar for the latest updates on AI and tech news.
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