Rumors are circulating about OpenAI potentially introducing advertisements into ChatGPT, igniting discussions among users. Recent code discoveries revealed terms like “ads feature” and “search ads carousel” in the ChatGPT Android app. Users have reported unexpected prompts suggesting brand app downloads, leading to speculation about whether advertising has already started. OpenAI, facing significant financial pressures, is exploring new revenue sources amid stagnant subscription growth. CEO Sam Altman has acknowledged the challenges, prompting a “code red” as competition heightens, particularly from Google. Despite staff claims that these inclusions aren’t ads, users like Benjamin de Kraker and Yuchen Juin expressed frustration over irrelevant advertising suggestions. In line with OpenAI’s Apps SDK, which allows app integration within ChatGPT, some speculate recent partnerships with brands like Target could connect to these prompts. While OpenAI maintains these aren’t ads, the user experience remains confusing, with ongoing iterations promised to enhance relevance.
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