On January 28, 2025, OpenAI announced the rollout of advertisements for its free and Go-tier users of ChatGPT, following a U.S. launch that stirred criticism from competitors like Anthropic. During the India AI summit, COO Brad Lightcap highlighted the iterative process of ad integration, emphasizing the importance of maintaining user trust and privacy. He stated that well-executed ads could enhance user experience and encouraged feedback over the upcoming months to shape this approach effectively.
In a rebuttal to Anthropic’s Super Bowl ads, OpenAI CEO Sam Altman defended their commitment to free AI access for everyone, contrasting their model with that of competitors catering to affluent users. Reports suggest that OpenAI is pricing advertisements at $60 for 1,000 impressions, with a minimum ad spend requirement of $200,000. Advertisers like Shopify, Target, and Adobe are already testing ad opportunities on the platform, signaling a significant shift in monetization strategies for ChatGPT.
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