OpenAI is planning to incorporate advertisements into ChatGPT, focusing on sponsored content during user queries related to shopping or services, as reported by The Information. For instance, when seeking mascara recommendations, users might see ads for Sephora products. With over 900 million weekly active users, OpenAI anticipates reaching 2.6 billion by 2030, positioning itself competitively in the $1 trillion digital advertising market dominated by Google, Meta, and Amazon.
Despite the lack of official announcements from OpenAI CEO Sam Altman, the company is hiring digital advertising experts and enhancing shopping features within ChatGPT. An OpenAI spokesperson noted that any ad strategy would respect user trust, given the platform’s understanding of individual interests. While the Vice President of OpenAI, Nick Turley, dismissed rumors of active ad testing, he acknowledged exploring thoughtful strategies for possible future ad integration. ChatGPT’s conversational data may present new advertising opportunities in the evolving digital landscape.
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