OpenAI has launched Sora, a tool generating short videos (up to 10 seconds) from text prompts, including copyrighted characters, unless owners opt out. The company now allows rights holders to block their characters or agree to conditions for usage, with a potential revenue-sharing model for those who permit it. OpenAI CEO Sam Altman acknowledges the need to find fair compensation for creators. Critics express concerns over AI tools misusing copyrighted material, but OpenAI aims to balance creativity with creators’ rights. Despite new controls, the default setting allows usage without explicit permission, raising concerns about burdening rights holders. Additionally, realistic video creation raises moderation challenges, particularly regarding harmful content. Scrutiny has emerged over Sora’s training data, with claims of reproducing copyrighted works. The success of Sora’s monetization approach depends on effective execution; fair revenue splits and blocking mechanisms are crucial to gaining creators’ trust amidst ongoing AI and intellectual property debates.
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