OpenAI has launched a significant update to ChatGPT by introducing an in-app marketplace for developers, enabling the submission and distribution of applications directly within the chatbot. This new app directory can be accessed via ChatGPT’s tools menu, following OpenAI’s announcement of embedding third-party apps like Expedia, Spotify, Zillow, and Canva into user conversations. This initiative aims to enhance developer engagement and retain users within ChatGPT for various tasks, including shopping and content creation.
With consumer adoption surging, ChatGPT has exceeded $3 billion in global mobile spending, achieving this milestone more rapidly than platforms like TikTok and Disney+. Most of this revenue was generated in 2025, highlighting the increasing demand for paid AI subscriptions. Additionally, OpenAI has rolled out new personalization controls that allow users to adjust ChatGPT’s tone, reflecting the company’s commitment to balancing user experience and functionality as it integrates more deeply into daily digital tasks.
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